ZEGNA

BRAND CLASSIFICATION
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– Luxury Tier: Ultra Luxury
– Country of Origin: Italy
– Primary Category Focus: Ready-to-wear, Footwear, Bags, Accessories

BRAND OVERVIEW
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Founded in 1910 by Ermenegildo Zegna in Trivero, Italy, the brand began as a wool mill with a vision to create the world’s finest fabrics. Over the decades, Zegna has evolved into a leading luxury menswear house, renowned for its impeccable Italian craftsmanship and innovative designs. The brand’s aesthetic seamlessly blends classic elegance with contemporary style, offering a comprehensive range of ready-to-wear, footwear, bags, and accessories. Zegna is best known for its high-quality suits and commitment to sustainability, reflecting a deep respect for both tradition and the environment.

CRAFTSMANSHIP & MATERIALS
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Zegna is celebrated for its meticulous craftsmanship and use of premium materials. The brand sources the finest wool, cashmere, and silk, often producing these textiles in-house to ensure superior quality. Each suit undergoes over 500 steps in the production process, highlighting the brand’s dedication to precision and excellence. This commitment to quality is further exemplified by the creation of exclusive fabrics like Trofeo Wool and High Performance Wool, symbols of luxury and durability.

ICONIC PRODUCTS
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Zegna’s most recognizable products include its luxury suits, which are preferred by businessmen and world leaders for their precise tailoring and impeccable quality. The brand also offers coats made from the finest wool or cashmere, symbolizing style and comfort during colder seasons. Additionally, Zegna’s sporty-elegant clothing line combines comfort and elegance, featuring items like sweaters, shirts, and sports jackets. Accessories such as leather goods, including bags, shoes, and belts, complement men’s wardrobes with a touch of sophistication.

LEGACY & INFLUENCE
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Over the years, Zegna has significantly influenced the fashion industry by pioneering the integration of textile production with ready-to-wear menswear. The brand’s commitment to sustainability and innovation has set industry standards, inspiring other luxury brands to adopt similar practices. Zegna’s dedication to quality and craftsmanship has also established it as a symbol of Italian excellence in menswear.

TREND & SEASONAL FOCUS
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Zegna engages with seasonal collections by introducing innovative designs that reflect evolving consumer tastes while maintaining its classic aesthetic. The brand’s ‘ECO-LOGIC’ collection, made from recycled materials, showcases its commitment to sustainability and responsiveness to environmental concerns. This approach ensures that Zegna remains relevant in the ever-changing fashion landscape.

STYLING & LIFESTYLE
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Zegna’s products seamlessly fit into modern lifestyles, offering versatile pieces suitable for both formal events and everyday wear. The brand’s designs combine classic Italian elegance with modern minimalism, making them appropriate for various occasions, from business meetings to casual outings. Zegna’s commitment to comfort and style ensures that its clothing complements the dynamic and diverse needs of contemporary life.

PRICE POSITIONING
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– Entry-level pieces: Entry-level pieces, such as shirts and accessories, are priced from approximately two hundred to five hundred euros.
– Core collection range: Core collection items, including ready-to-wear suits and coats, range from two thousand to five thousand euros.
– High-end or statement items: High-end or statement items, like bespoke suits and exclusive fabrics, can exceed five thousand euros.

DISCOVER MORE
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Explore Zegna’s distinguished collections at theFeinheit.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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