Salvatore Ferragamo

BRAND CLASSIFICATION
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– Luxury Tier: Ultra Luxury
– Country of Origin: Italy
– Primary Category Focus: Footwear, Leather Goods, Apparel, Accessories

BRAND OVERVIEW
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Salvatore Ferragamo, founded in 1927 in Florence, Italy, is a distinguished luxury fashion house renowned for its exceptional craftsmanship and innovative designs. Established by its namesake, Salvatore Ferragamo, the brand has a rich heritage that seamlessly blends traditional Italian artistry with modern aesthetics. Ferragamo’s design philosophy emphasizes timeless elegance, comfort, and functionality, resulting in creations that transcend fleeting trends. The brand is best known for its pioneering footwear, including the iconic wedge heel and the ‘invisible’ sandal, which have left an indelible mark on the fashion industry.

CRAFTSMANSHIP & MATERIALS
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Ferragamo’s commitment to quality is evident in its meticulous craftsmanship and the use of premium materials. Each pair of shoes undergoes a rigorous 260-step manufacturing process, requiring over six hours of expert craftsmanship. The brand employs master artisans who produce no more than 350 pairs of handmade footwear daily, ensuring exceptional standards. Ferragamo’s leather selection process demands premium pricing, using only the top 10% of available luxury-grade materials.
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Ferragamo’s portfolio boasts several iconic products that have become synonymous with the brand’s legacy. The ‘Vara’ pump, introduced in 1978, features a low heel and a grosgrain bow, epitomizing refined femininity. The ‘Invisible’ sandal, crafted from a single strand of nylon, revolutionized footwear with its ethereal design and won the prestigious Neiman Marcus Award in 1947. The ‘Gancini’ motif, inspired by the iron gates of the brand’s Florentine headquarters, is prominently featured on handbags, belts, and accessories, symbolizing Ferragamo’s heritage.

LEGACY & INFLUENCE
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Over the decades, Ferragamo has significantly influenced the fashion industry and popular culture. The brand’s innovative designs have been embraced by leading personalities from the world of cinema, theatre, and entertainment, solidifying its status as a symbol of luxury and sophistication. Ferragamo’s legacy is preserved in the Salvatore Ferragamo Museum in Florence, which houses over 10,000 models of shoes created and owned by Ferragamo from the 1920s until his death in 1960. OCUS
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Ferragamo’s approach to seasonal collections is characterized by a harmonious blend of tradition and modernity. Under the creative direction of Maximilian Davis, appointed in 2022, the brand has embraced a fresh, modern perspective while honoring its rich heritage. Davis’s vision focuses on elegance, modernity, and the highest quality, responding to dynamic consumer demands and infusing the brand with new energy.

STYLING & LIFESTYLE
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Ferragamo’s creations seamlessly integrate into various aspects of modern life, offering versatility for both everyday wear and special occasions. The brand’s timeless designs, such as the ‘Vara’ pump and the ‘Gancini’ motif accessories, provide sophisticated options that complement diverse lifestyles. Ferragamo’s commitment to comfort and functionality ensures that its products are not only stylish but also practical for daily use.

PRICE POSITIONING
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– Entry-level pieces: Ferragamo’s entry-level pieces, such as small leather goods and accessories, are priced in the mid-range luxury segment.
– Core collection range: The core collection, including ready-to-wear apparel and footwear, is positioned in the high-end luxury market.
– High-end or statement items: High-end or statement items, such as limited edition pieces and exclusive collaborations, are priced at the top tier of the luxury market.

DISCOVER MORE
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Explore Ferragamo’s timeless collections at theFeinheit.

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