Saint Laurent

BRAND CLASSIFICATION
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– Luxury Tier: Ultra Luxury
– Country of Origin: France
– Primary Category Focus: Ready-to-Wear, Footwear, Bags, Accessories

BRAND OVERVIEW
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Founded in 1961 by Yves Saint Laurent and his partner Pierre Bergé, Saint Laurent has been a pivotal force in the fashion industry, renowned for its innovative designs that blend classic elegance with modern sensibilities. The brand’s design philosophy emphasizes sophistication, tailoring, and a deep respect for haute couture traditions, while also embracing contemporary trends. Saint Laurent is best known for its iconic Le Smoking tuxedo suit, which challenged traditional gender norms and redefined women’s eveningwear.

CRAFTSMANSHIP & MATERIALS
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Saint Laurent’s commitment to quality is evident in its meticulous craftsmanship and selection of premium materials. The brand utilizes luxurious fabrics such as fine wool, silk, and high-quality leathers, ensuring durability and comfort. Each piece is crafted with attention to detail, reflecting the brand’s dedication to excellence and timeless design.

ICONIC PRODUCTS
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Among Saint Laurent’s most recognizable products are the Le Smoking tuxedo suit, the Tribute sandal, and the Sac de Jour handbag. The Le Smoking suit, introduced in 1966, was a revolutionary design that offered women a tailored, androgynous alternative to traditional eveningwear. The Tribute sandal, launched in 2004, features interwoven straps and a platform sole, becoming a staple in the wardrobes of fashion enthusiasts. The Sac de Jour handbag, with its structured silhouette and minimalist design, has become synonymous with the brand’s modern aesthetic.

LEGACY & INFLUENCE
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Saint Laurent’s influence extends beyond fashion, having played a significant role in shaping modern luxury and challenging societal norms. The brand’s introduction of the Le Smoking suit in 1966 was a bold statement that empowered women to embrace a more tailored, masculine-inspired look, redefining eveningwear and fashion at large. Saint Laurent’s innovative approach continues to inspire designers and fashion houses worldwide.

TREND & SEASONAL FOCUS
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Saint Laurent’s seasonal collections reflect a harmonious blend of timeless elegance and contemporary trends. Under the direction of Anthony Vaccarello, the brand has reintroduced its iconic ‘Y’ motif from the 1970s with the launch of the Y Line, seamlessly integrating this signature into its handbags. The Y Tote Bag, for instance, showcases this design through meticulous leather craftsmanship, offering a subtle yet recognizable nod to the house’s heritage. This approach demonstrates Saint Laurent’s ability to honor its legacy while embracing modern aesthetics.

STYLING & LIFESTYLE
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Saint Laurent’s designs seamlessly integrate into various aspects of modern life, offering versatile pieces suitable for both everyday wear and special occasions. The brand’s ready-to-wear collections, including tailored suits, dresses, and outerwear, provide sophisticated options for professional settings. Its footwear and accessories, such as the Tribute sandal and Sac de Jour handbag, add a touch of elegance to casual ensembles. Saint Laurent’s ability to balance classic styles with contemporary trends ensures its relevance in diverse styling contexts.

PRICE POSITIONING
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– Entry-level pieces: Saint Laurent’s entry-level pieces, such as small leather goods and accessories, are priced in the lower to mid-range of the luxury market.
– Core collection range: The core collection, including ready-to-wear clothing and mid-sized handbags, falls within the mid to high-range of the luxury market.
– High-end or statement items: High-end or statement items, such as limited edition pieces and exclusive designs, are positioned at the upper end of the luxury market.

DISCOVER MORE
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Explore Saint Laurent’s latest collections at theFeinheit.

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