OFF-WHITE

BRAND CLASSIFICATION
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– Luxury Tier: Luxury
– Country of Origin: Italy
– Primary Category Focus: Ready-to-wear, Footwear, Accessories

BRAND OVERVIEW
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Off-White is an Italian luxury fashion brand founded in 2013 by American designer Virgil Abloh in Milan. The brand emerged from Abloh’s earlier venture, Pyrex Vision, and quickly gained prominence for its distinctive approach to streetwear and high fashion. Off-White is renowned for its bold graphics, industrial motifs, and a design philosophy that bridges the gap between contemporary youth culture and luxury fashion. The brand’s aesthetic is characterized by the use of quotation marks, zip ties, and diagonal stripes, creating a unique visual language that challenges traditional fashion norms. Off-White’s collaborations with brands like Nike have further solidified its position in the fashion industry, offering innovative designs that resonate with a global audience.

CRAFTSMANSHIP & MATERIALS
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Off-White’s commitment to quality is evident in its use of premium materials sourced from Italy, ensuring a blend of luxury and durability. The brand’s construction approach emphasizes meticulous attention to detail, with each piece reflecting a fusion of traditional craftsmanship and contemporary design techniques. This dedication to quality differentiates Off-White by offering products that are both fashion-forward and enduring.

ICONIC PRODUCTS
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Among Off-White’s most recognizable products are the ‘Industrial Belt,’ featuring bold branding and a distinctive buckle, and the ‘Vulcanized’ sneakers, known for their rubber sole and zip tie detail. These items exemplify the brand’s signature aesthetic and have become symbols of its innovative approach to fashion.

LEGACY & INFLUENCE
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Off-White has significantly influenced the fashion industry by redefining the boundaries between streetwear and luxury fashion. Its designs have been embraced by celebrities and fashion enthusiasts alike, contributing to the brand’s cultural relevance and impact. Off-White’s collaborations, particularly with Nike, have set new standards for designer partnerships, blending high fashion with athletic wear in a way that appeals to a diverse audience.

TREND & SEASONAL FOCUS
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Off-White engages with seasonal collections by incorporating contemporary cultural references and evolving consumer tastes into its designs. The brand’s ability to adapt to current trends while maintaining its distinctive aesthetic ensures its continued relevance in the ever-changing fashion landscape.

STYLING & LIFESTYLE
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Off-White’s designs seamlessly integrate into modern lifestyles, offering versatile pieces suitable for both casual and formal occasions. The brand’s unique aesthetic allows individuals to express their personal style, whether in everyday settings or at special events, making Off-White a staple in contemporary wardrobes.

PRICE POSITIONING
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– Entry-level pieces: Off-White’s entry-level pieces, such as graphic T-shirts and basic hoodies, are priced between $200 and $400.
– Core collection range: Core collection items, including jackets, denim, and mid-range sneakers, typically range from $500 to $1,500.
– High-end or statement items: High-end or statement items, such as limited-edition collaborations and premium outerwear, can be priced from $1,500 to over $3,000.

DISCOVER MORE
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Explore Off-White’s latest collections at theFeinheit to experience the brand’s innovative designs firsthand.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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Become part of the theFeinheit Brand Ambassador Program — designed for approved partners who introduce friends, family, or followers through a unique referral link or personalized coupon code. Ambassadors earn 5% commission on the first completed purchase made by each newly referred guest, and 2% lifetime commission on eligible future purchases once the referral connection is established. Referral tagging is permanent, commissions apply to qualifying orders, and all activity can be tracked directly through the Ambassador Dashboard.

WHY SHOP AT THEFEINHEIT
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