MARNI

BRAND CLASSIFICATION
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– Luxury Tier: Luxury
– Country of Origin: Italy
– Primary Category Focus: Ready-to-wear, Footwear, Bags, Accessories

BRAND OVERVIEW
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Marni, established in Milan in 1994 by Swiss-born designer Consuelo Castiglioni, began as a fur and leather atelier before evolving into a multifaceted luxury fashion house. The brand is renowned for its eclectic aesthetic, characterized by bold colors, innovative prints, and sculptural silhouettes that challenge conventional fashion norms. Marni’s design philosophy emphasizes individuality and artistic expression, creating pieces that are both avant-garde and timeless. Under the creative direction of Francesco Risso since 2016, Marni continues to push the boundaries of fashion, blending conceptual artistry with wearability.

CRAFTSMANSHIP & MATERIALS
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Marni’s commitment to quality is evident in its meticulous craftsmanship and the use of diverse materials. The brand often employs luxurious fabrics such as nappa leather, mohair, and silk, integrating them into designs that showcase both texture and form. This approach results in unique, high-quality pieces that reflect Marni’s dedication to artisanal workmanship.

ICONIC PRODUCTS
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Marni’s portfolio includes several iconic products that have become synonymous with the brand’s identity. The Trunk bag, with its distinctive rectangular shape and bold color-blocking, exemplifies Marni’s playful approach to accessories. Statement sneakers and oversized coats further highlight the brand’s ability to blend comfort with avant-garde design. Additionally, Marni’s use of abstract shapes in bags and accessories adds an unconventional, sculptural element to its collections.

LEGACY & INFLUENCE
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Since its inception, Marni has significantly influenced the fashion industry by introducing a unique blend of artistic expression and wearable design. The brand’s experimental use of prints, colors, and textures has inspired designers and fashion enthusiasts alike, establishing Marni as a leader in avant-garde fashion. Collaborations with artists and other brands have further cemented its position as a cultural touchstone in the fashion world.

TREND & SEASONAL FOCUS
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Marni’s approach to seasonal collections is marked by a commitment to innovation and timelessness. The brand engages with evolving consumer tastes by introducing fresh interpretations of classic styles, often incorporating unexpected materials and designs. This strategy ensures that Marni’s offerings remain relevant and appealing, resonating with a diverse audience seeking both novelty and enduring style.

STYLING & LIFESTYLE
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Marni’s designs seamlessly integrate into modern lifestyles, offering versatility for both everyday wear and special occasions. The brand’s eclectic pieces allow for personal expression, enabling individuals to curate outfits that reflect their unique style. Whether paired with casual attire or formal ensembles, Marni’s creations add a distinctive flair, making them suitable for various settings and events.

PRICE POSITIONING
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– Entry-level pieces: Marni’s entry-level pieces are priced in the mid-range, offering accessible luxury for those seeking distinctive designs.
– Core collection range: The core collection ranges from mid to high-end pricing, reflecting the brand’s commitment to quality and craftsmanship.
– High-end or statement items: High-end or statement items are positioned at the premium end of the market, catering to consumers seeking exclusive and unique pieces.

DISCOVER MORE
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Explore Marni’s latest collections at theFeinheit to experience the brand’s innovative designs firsthand.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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WHY SHOP AT THEFEINHEIT
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