LANVIN

BRAND CLASSIFICATION
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– Luxury Tier: Ultra Luxury
– Country of Origin: France
– Primary Category Focus: Ready-to-wear, Footwear, Bags, Accessories

BRAND OVERVIEW
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Founded in 1889 by Jeanne Lanvin, Lanvin is the oldest French fashion house still in operation. Established in Paris, the brand began as a millinery shop and expanded into women’s ready-to-wear, men’s collections, accessories, and fragrances. Lanvin is renowned for its refined femininity, sophisticated menswear, and a design philosophy that balances tradition with modernity. The brand’s aesthetic is characterized by fluid lines, intricate detailing, and a harmonious use of color and materials. Lanvin’s enduring legacy is marked by its ability to adapt to evolving fashion trends while maintaining its distinctive identity.

CRAFTSMANSHIP & MATERIALS
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Lanvin’s commitment to quality is evident in its meticulous craftsmanship and selection of premium materials. The brand employs traditional techniques, such as hand-finishing and precise tailoring, to ensure each piece reflects the highest standards of luxury. Materials like silk, wool, and fine leathers are sourced for their superior quality, contributing to the durability and elegance of Lanvin’s creations. This dedication to craftsmanship and material excellence differentiates Lanvin in the luxury fashion industry.

ICONIC PRODUCTS
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Lanvin’s portfolio includes several iconic products that have become synonymous with the brand’s identity. The Curb sneakers, featuring a bold silhouette and oversized laces, blend heritage with contemporary streetwear energy. Silk dresses and tailored suits exemplify the brand’s refined femininity and sophisticated menswear. Structured handbags, crafted from premium materials, offer both functionality and style. These signature creations embody Lanvin’s dedication to timeless design and quality craftsmanship.

LEGACY & INFLUENCE
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Lanvin’s influence extends beyond its own collections, shaping the broader fashion industry. The brand’s innovative use of color and materials in the 1920s set new standards for design aesthetics. Lanvin’s expansion into fragrances, with the introduction of ‘Arpège’ in 1927, established a precedent for fashion houses to diversify their offerings. The brand’s ability to evolve while honoring its heritage continues to inspire designers and fashion enthusiasts worldwide.

TREND & SEASONAL FOCUS
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Lanvin engages with seasonal collections by integrating contemporary trends with its classic design elements. The brand’s approach to evolving consumer tastes involves a thoughtful balance between innovation and tradition, ensuring that each collection resonates with modern audiences while maintaining the brand’s timeless appeal.

STYLING & LIFESTYLE
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Lanvin’s creations seamlessly fit into various aspects of modern lifestyle, offering versatile options for both everyday wear and special occasions. The brand’s designs cater to individuals seeking elegance and sophistication, whether in casual settings or formal events. Lanvin’s ability to adapt to diverse styling contexts makes it a preferred choice for those appreciating understated luxury.

PRICE POSITIONING
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– Entry-level pieces: Lanvin’s entry-level pieces, such as silk scarves and T-shirts, are priced between $250 and $500.
– Core collection range: Core collection items, including leather handbags and wool coats, range from $1,200 to $3,500.
– High-end or statement items: High-end or statement items, like limited edition pieces or collaborations, can exceed $3,500.

DISCOVER MORE
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Explore Lanvin’s collections at theFeinheit to experience the brand’s timeless elegance and craftsmanship.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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WHY SHOP AT THEFEINHEIT
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