Amiri

BRAND CLASSIFICATION
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– Luxury Tier: Luxury
– Country of Origin: United States
– Primary Category Focus: Ready-to-wear

BRAND OVERVIEW
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Amiri, founded by Mike Amiri in 2014, emerged from Los Angeles, establishing itself quickly within the luxury fashion landscape. The brand’s genesis is rooted in a desire to blend the rebellious spirit of rock and roll with Californian surf and skate subcultures, filtered through a meticulous, high-fashion lens. This fusion provides a distinct identity, moving beyond conventional luxury tropes.

The design philosophy often centers on deconstruction and reconstruction, utilizing distressed treatments and artisanal detailing to create garments that feel both lived-in and refined. Amiri is best known for its distinctive denim, leather jackets, and graphic t-shirts, which collectively define a contemporary luxury aesthetic that is both elevated and effortlessly cool.

CRAFTSMANSHIP & MATERIALS
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Amiri employs a range of premium materials, often prioritizing high-quality denim, supple leathers, and luxurious cottons and silks. The brand’s construction approach frequently involves intricate hand-distressing techniques, such as shotgun distressing on denim, hand-painting, and meticulous embroidery. These artisanal processes are integral to the Amiri aesthetic, ensuring each garment possesses a unique character. What differentiates Amiri’s quality is this dedication to labor-intensive finishing and the selection of materials that age gracefully, contributing to the enduring appeal of Amiri jeans and Amiri leather jackets.

ICONIC PRODUCTS
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Among Amiri’s most recognizable contributions to contemporary fashion are its highly sought-after distressed denim jeans. These Amiri jeans are characterized by their slim fit, artful rips, patchwork details, and often feature signature shotgun distressing, a technique that creates authentic-looking holes and fraying. The brand’s leather jackets, particularly the Amiri biker jackets, also hold iconic status, crafted from premium hides with precise tailoring and often embellished with subtle hardware or hand-painted motifs. Furthermore, Amiri graphic t-shirts, often featuring band-inspired graphics or brand iconography, have become a staple for their luxurious feel and distinctive visual appeal.

LEGACY & INFLUENCE
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Amiri has significantly influenced the intersection of luxury fashion and streetwear, demonstrating how artisanal craftsmanship can elevate casual silhouettes. The brand’s consistent application of its distinctive distressed aesthetic has helped to solidify a particular visual language within contemporary menswear and womenswear, inspiring a broader acceptance of ‘worn-in’ luxury. Its commitment to a specific Los Angeles-inspired rock-and-roll sensibility, manifested through Amiri denim and Amiri outerwear, has carved a unique niche, proving that luxury can be both refined and rebellious.

TREND & SEASONAL FOCUS
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Amiri engages with seasonal collections not by strictly adhering to fleeting trends, but by evolving its core aesthetic while introducing new interpretations and design elements. Each season sees a refinement of its signature distressed denim, leather goods, and graphic apparel, often incorporating new fabrications, color palettes, or thematic motifs that align with the brand’s established identity. This approach allows Amiri to maintain its distinct design ethos while subtly integrating contemporary influences, ensuring its Amiri ready-to-wear remains relevant and desirable to evolving consumer tastes.

STYLING & LIFESTYLE
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Amiri pieces seamlessly integrate into a modern luxury lifestyle, offering versatile options for both elevated casual wear and more distinct statement ensembles. Amiri jeans and Amiri t-shirts can form the foundation of an effortlessly cool daily look, while an Amiri leather jacket or a tailored Amiri blazer elevates an outfit for evening events or social gatherings. The brand caters to an individual who values authenticity, quality, and a relaxed yet discerning approach to dressing, embodying a sophisticated blend of rock-and-roll edge and Californian ease.

PRICE POSITIONING
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Entry-level pieces are positioned at a premium tier. Core collection items, including Amiri denim and Amiri t-shirts, are situated within the luxury segment. High-end or statement items, such as intricate Amiri leather jackets or embellished Amiri outerwear, command a significant luxury price point.

DISCOVER MORE
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Explore the distinctive world of Amiri and its meticulously crafted collections at theFeinheit.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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Become part of the theFeinheit Brand Ambassador Program — designed for approved partners who introduce friends, family, or followers through a unique referral link or personalized coupon code. Ambassadors earn 5% commission on the first completed purchase made by each newly referred guest, and 2% lifetime commission on eligible future purchases once the referral connection is established. Referral tagging is permanent, commissions apply to qualifying orders, and all activity can be tracked directly through the Ambassador Dashboard.

WHY SHOP AT THEFEINHEIT
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