Vivienne Westwood

BRAND CLASSIFICATION
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– Luxury Tier: Luxury
– Country of Origin: United Kingdom
– Primary Category Focus: Ready-to-wear, Footwear, Bags, Accessories

BRAND OVERVIEW
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Vivienne Westwood, born in 1941 in Cheshire, England, emerged as a pivotal figure in the fashion industry, renowned for introducing punk and new wave aesthetics to the mainstream. In the 1970s, she co-managed a boutique on King’s Road, London, named ‘Sex,’ which became a hub for the burgeoning punk movement. Her designs, characterized by deconstructed tailoring, tartan patterns, and provocative elements, challenged conventional fashion norms and established her as a leading avant-garde designer. Westwood’s work seamlessly blended historical references with contemporary styles, creating a distinctive aesthetic that resonated globally. She is best known for her innovative approach to British heritage, reimagining traditional garments with a rebellious twist.

CRAFTSMANSHIP & MATERIALS
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Vivienne Westwood’s commitment to craftsmanship is evident in her use of traditional British textiles and techniques. Collaborations with artisans from the UK, Europe, India, and Africa have been central to her collections since the 1980s. Materials such as Harris Tweed and tartan fabrics are frequently employed, reflecting a dedication to quality and heritage. The brand’s construction approach emphasizes durability and style, ensuring that each piece is both timeless and contemporary.

ICONIC PRODUCTS
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Among Vivienne Westwood’s most iconic creations are the ‘Pirate Collection’ of 1981, which introduced billowing silhouettes and ruffled blouses, and the ‘Mini-Crini’ from 1985, merging historical crinoline skirts with modern punk influences. The ‘Orb’ logo, symbolizing the fusion of tradition and futurism, has become a hallmark of the brand. Additionally, the ‘Super Elevated Ghillie’ platform shoes from the 1993 Anglomania collection gained fame for their dramatic height and association with a memorable runway incident.

LEGACY & INFLUENCE
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Vivienne Westwood’s influence extends beyond fashion, impacting cultural and social movements. She played a pivotal role in popularizing punk fashion, challenging societal norms and inspiring generations of designers and artists. Her designs have been featured in films like ‘Sex and the City,’ cementing her status as a cultural icon. Westwood’s activism, particularly in environmental and political causes, further underscores her commitment to using fashion as a platform for change.

TREND & SEASONAL FOCUS
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Vivienne Westwood’s approach to seasonal collections is characterized by a blend of historical inspiration and contemporary trends. She often revisits past designs, reinterpreting them to reflect current cultural and social contexts. This cyclical approach ensures that her collections remain relevant and resonant with evolving consumer tastes.
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Vivienne Westwood’s designs offer versatility, seamlessly transitioning from everyday wear to special occasions. Her pieces, such as tailored jackets, graphic tees, and statement accessories, can be styled for both casual and formal settings. The brand’s unique aesthetic allows individuals to express personal style while embracing a rebellious spirit.

PRICE POSITIONING
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– Entry-level pieces: Vivienne Westwood’s entry-level pieces, such as scarves and small leather goods, are priced between £70 and £200.
– Core collection range: The core collection, including ready-to-wear tops, skirts, boots, and handbags, ranges from £200 to £1,500.
– High-end or statement items: High-end or statement items, such as mainline dresses, coats, and limited footwear releases, are priced from £1,500 to £5,000 and above.

DISCOVER MORE
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Explore Vivienne Westwood’s distinctive collections at theFeinheit.

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