P.A.R.O.S.H.

About the Brand

Vibrant, elegant, and rooted in individuality, P.A.R.O.S.H. (an acronym for Paolo Rossello Second Hand) redefines Italian glamour through playful sophistication and couture craftsmanship. Founded in the 1980s by Paolo Rossello, the brand began as a visionary project of reinterpreting vintage clothing and evolved into one of Italy’s most beloved luxury fashion houses. At theFeinheit, P.A.R.O.S.H. embodies the art of reinvention — combining timeless silhouettes with modern vibrancy and meticulous detail.

Iconic Products

The brand is celebrated for its embellished dresses, sequined knitwear, tailored coats, and retro-inspired outerwear, each piece radiating refined femininity and joyful expression.

Heritage & History

P.A.R.O.S.H. was born from Rossello’s passion for restoring and reimagining vintage garments. What began as handcrafted transformations soon became a global brand known for its artisan quality and creative energy, keeping the spirit of Italian craftsmanship alive with a contemporary twist.

Styling & Lifestyle

Designed for the modern cosmopolitan woman, P.A.R.O.S.H. pieces move seamlessly from day to evening. Pair a sequin jacket with tailored trousers for elevated daywear, or wear a floral dress with statement heels for evening chic. Perfect for those who express personality through style.

Craftsmanship & Material Quality

Made in Italy, each piece is constructed using fine silks, wool blends, and hand-applied embellishments, combining traditional tailoring with artisanal artistry.

Care, Longevity & Sustainability

Handle delicately and dry clean only to maintain material integrity. P.A.R.O.S.H. promotes sustainable creativity, using responsible sourcing and supporting Italian workshops that preserve textile heritage.

Trend & Seasonal Focus

This season spotlights metallic textures, floral embroideries, and soft tailoring, blending glamour with timeless appeal.

Legacy & Influence

P.A.R.O.S.H. remains a symbol of Italian chic — a love letter to craftsmanship, individuality, and joy in fashion.

Discover More

Explore our curated selection of P.A.R.O.S.H. Clothing, Bags, and Shoes — where elegance meets reinvention.

Join the theFeinheit Ambassador Program

Become part of the theFeinheit Ambassador community, where passion meets purpose. Our ambassadors enjoy early access to new arrivals, personal styling opportunities, Luxe Rewards multipliers, and invitations to curated fashion experiences. Whether you’re a style curator, creator, or modern tastemaker, the program celebrates authentic voices who live and breathe refined fashion.
Discover how you can represent true modern luxury — join the theFeinheit Ambassador Program today.

Why Shop at theFeinheit

At theFeinheit, every item is 100% authentic, sourced exclusively from verified designer channels. Enjoy flexible Buy Now Pay Later options and earn Luxe Rewards with every purchase — our commitment to making genuine luxury accessible, sustainable, and rewarding.
Shop the collection today and experience curated designer craftsmanship — exclusively at theFeinheit.