On

About the Brand

Precision-engineered for performance and lifestyle, On — also known as On Running — fuses Swiss innovation with minimalist design. Founded in 2010 in Zurich, the brand revolutionized footwear with its patented CloudTec® sole technology, redefining how the world experiences running and comfort. At theFeinheit, On represents performance luxury: sleek, functional, and designed for momentum.

Iconic Products

The Cloudnova, Cloudmonster, and Cloudflow models epitomize On’s seamless blend of form and function. With lightweight construction and responsive cushioning, they’ve become favorites among athletes, travelers, and urban explorers alike.

Heritage & History

Created by former professional athlete Olivier Bernhard and his partners, On began with a mission to reinvent the running experience. Within a decade, it evolved into a global movement — from Olympic tracks to fashion runways.

Styling & Lifestyle

On sneakers transcend sport. Pair Cloudnova sneakers with tailored pants and tech jackets for a sleek city look, or wear Cloudflow trainers with casualwear for all-day ease. The aesthetic fits perfectly within modern athleisure and luxury minimalism.

Craftsmanship & Material Quality

Every On sneaker is made from ultra-light engineered mesh, recycled polyester, and precision-molded soles. Each design undergoes meticulous testing in Swiss labs to ensure peak performance and comfort.

Care, Longevity & Sustainability

On leads the way in sustainable innovation, using recycled materials, vegan alternatives, and a circular subscription model (Cyclon) that reuses components for new footwear.

Trend & Seasonal Focus

This season emphasizes streamlined profiles, neutral palettes, and hybrid tech silhouettes, aligning high-performance gear with lifestyle versatility.

Legacy & Influence

On’s commitment to design purity and technological mastery has made it a benchmark for the next generation of luxury sportswear.

Discover More

Explore our curated selection of On Shoes and Clothing — Swiss-engineered excellence for every stride.

Join the theFeinheit Ambassador Program

Become part of the theFeinheit Ambassador community, where passion meets purpose. Our ambassadors enjoy early access to new arrivals, personal styling opportunities, Luxe Rewards multipliers, and invitations to curated fashion experiences. Whether you’re a style curator, creator, or modern tastemaker, the program celebrates authentic voices who live and breathe refined fashion.
Discover how you can represent true modern luxury — join the theFeinheit Ambassador Program today.

Why Shop at theFeinheit

At theFeinheit, every item is 100% authentic, sourced exclusively from verified designer channels. Enjoy flexible Buy Now Pay Later options and earn Luxe Rewards with every purchase — our commitment to making genuine luxury accessible, sustainable, and rewarding.
Shop the collection today and experience curated designer craftsmanship — exclusively at theFeinheit.