New Balance

About the Brand

Heritage meets innovation in New Balance, a global icon of athletic and lifestyle footwear. Founded in 1906 in Boston, the brand began as a specialist in arch supports and evolved into one of the world’s most respected names in performance sneakers. At theFeinheit, New Balance stands for authenticity, craftsmanship, and the timeless appeal of understated design elevated through premium materials and modern technology.

Iconic Products

The brand’s signature lines — including the 990 Series, 550, and 574 — define the balance between comfort and sophistication. From retro-inspired silhouettes to modern high-performance trainers, New Balance offers sneakers that blend everyday wearability with collector-level appeal.

Heritage & History

What began in a small workshop has grown into a century-long legacy. New Balance pioneered sneaker innovation by introducing arch-supporting midsoles, motion control systems, and Made in USA and Made in UK collections — each handcrafted in limited runs to uphold artisanal integrity.

Styling & Lifestyle

New Balance sneakers transcend sport. Pair 990s with tailored trousers for a minimalist, off-duty look, or style 550s with denim and blazers for a nostalgic streetwear edge. Their comfort and versatility make them essential for travel, city life, and refined casualwear.

Craftsmanship & Material Quality

Each Made in USA or UK sneaker is meticulously crafted with premium suede, full-grain leather, and breathable mesh, assembled by skilled artisans. The result — unparalleled comfort, durability, and structure built to last.

Care, Longevity & Sustainability

Clean regularly with a soft brush and gentle solution. New Balance emphasizes sustainable manufacturing, reducing waste through responsible sourcing and production innovation.

Trend & Seasonal Focus

This season celebrates heritage colorways, tonal neutrals, and refined silhouettes, reflecting the quiet-luxury aesthetic dominating contemporary sneaker culture.

Legacy & Influence

From running tracks to fashion runways, New Balance remains a global symbol of authentic performance, style, and craftsmanship.

Discover More

Explore our curated selection of New Balance Shoes and Clothing — understated luxury designed for motion and meaning.

Join the theFeinheit Ambassador Program

Become part of the theFeinheit Ambassador community, where passion meets purpose. Our ambassadors enjoy early access to new arrivals, personal styling opportunities, Luxe Rewards multipliers, and invitations to curated fashion experiences. Whether you’re a style curator, creator, or modern tastemaker, the program celebrates authentic voices who live and breathe refined fashion.
Discover how you can represent true modern luxury — join the theFeinheit Ambassador Program today.

Why Shop at theFeinheit

At theFeinheit, every item is 100% authentic, sourced exclusively from verified designer channels. Enjoy flexible Buy Now Pay Later options and earn Luxe Rewards with every purchase — our commitment to making genuine luxury accessible, sustainable, and rewarding.
Shop the collection today and experience curated designer craftsmanship — exclusively at theFeinheit.