Fred Perry

About the Brand

Classic, athletic, and forever British, Fred Perry is a symbol of heritage sportswear fused with cultural cool. Founded in 1952 by the legendary Wimbledon champion Fred Perry, the brand revolutionized casual elegance with its signature polo and laurel wreath logo. At theFeinheit, Fred Perry embodies timeless functionality — clothing, shoes, and bags that capture the spirit of style, sport, and subculture.

Iconic Products

Fred Perry’s legacy centers around its twin-tipped polo shirts, bomber jackets, leather sneakers, and canvas bags. Each design carries its signature laurel emblem — a mark of authenticity and enduring influence.

Heritage & History

Emerging in post-war Britain, Fred Perry became the uniform of cultural movements — from mods and punks to Britpop icons. The brand’s polo shirt, initially created for athletes, became a timeless symbol of rebellion and refinement, transcending generations and trends.

Styling & Lifestyle

Fred Perry’s aesthetic blends classic tailoring with casual ease. Pair a tipped polo with slim trousers and loafers for a refined day look, or a bomber jacket and sneakers for weekend cool. Designed for the streets, courts, and beyond, Fred Perry merges sport and lifestyle effortlessly.

Craftsmanship & Material Quality

Fred Perry products are crafted from premium piqué cotton, durable leather, and recycled blends, ensuring both comfort and quality. Each garment is precision-finished — a nod to the brand’s sporting roots and refined construction.

Care, Longevity & Sustainability

Machine wash on gentle cycles and air dry to preserve structure. Fred Perry actively supports responsible manufacturing and community-driven sustainability initiatives, staying true to its ethos of authenticity and integrity.

Trend & Seasonal Focus

This season reinvents classics with monochrome polos, tailored tracksuits, and minimalist sneakers, bridging heritage with modern design.

Legacy & Influence

Fred Perry’s laurel wreath remains an icon of rebellion and British refinement — a cultural emblem that stands for individuality, unity, and enduring style.

Discover More

Explore our curated selection of Fred Perry Clothing, Bags, and Shoes — timeless icons that blend sport and sophistication.

Join the theFeinheit Ambassador Program

Become part of the theFeinheit Ambassador community, where passion meets purpose. Our ambassadors enjoy early access to new arrivals, personal styling opportunities, Luxe Rewards multipliers, and invitations to curated fashion experiences. Whether you’re a style curator, creator, or modern tastemaker, the program celebrates authentic voices who live and breathe refined fashion.
Discover how you can represent true modern luxury — join the theFeinheit Ambassador Program today.

Why Shop at theFeinheit

At theFeinheit, every item is 100% authentic, sourced exclusively from verified designer channels. Enjoy flexible Buy Now Pay Later options and earn Luxe Rewards with every purchase — our commitment to making genuine luxury accessible, sustainable, and rewarding.
Shop the collection today and experience curated designer craftsmanship — exclusively at theFeinheit.