Casablanca

BRAND CLASSIFICATION
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– Luxury Tier: Luxury
– Country of Origin: France
– Primary Category Focus: ready-to-wear

BRAND OVERVIEW
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Casablanca, founded by Charaf Tajer, emerged in the fashion landscape with a distinct aesthetic inspired by post-sport leisure and the elegance of the Mediterranean. The brand draws heavily from Tajer’s Moroccan heritage and his time spent in Paris, blending elements of tennis club chic with vibrant, often silk-infused imagery. This fusion creates a unique narrative that evokes a sense of travel, romance, and sophisticated relaxation.

The design philosophy of Casablanca centers on a vision of luxurious comfort and refined sportswear, often characterized by vivid color palettes, intricate patterns, and a playful yet polished approach to tailoring. The brand is particularly recognized for its vibrant silk shirts and relaxed suiting, which collectively define a contemporary take on resort wear suitable for both leisurely pursuits and elegant social occasions.

CRAFTSMANSHIP & MATERIALS
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Casablanca’s commitment to quality is evident in its material selection and construction. The brand frequently employs fine silks, often in twill weaves, for its signature **Casablanca silk shirts** and **Casablanca silk scarves**, celebrated for their fluidity and vibrant print reproduction. High-quality cotton is utilized for **Casablanca polo shirts** and **Casablanca knitwear**, ensuring comfort and durability. Tailoring, particularly in **Casablanca suiting**, emphasizes a relaxed yet precise cut, often incorporating lightweight wool blends or linen for breathability and drape. The brand’s focus on detailed embroidery and jacquard techniques further elevates its textiles, differentiating its offerings through a blend of traditional artistry and modern execution.

ICONIC PRODUCTS
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Among Casablanca’s most recognizable contributions to contemporary fashion are its highly distinctive silk shirts. These garments, often adorned with intricate, hand-painted-effect prints depicting idyllic landscapes, tennis courts, or architectural motifs, have become synonymous with the brand’s aesthetic. The **Casablanca printed silk shirt** serves as a canvas for the brand’s narrative, embodying its blend of leisure, luxury, and artistic expression. Complementing these are the brand’s refined tracksuits and tailored jackets, which reinterpret classic sportswear and formal wear through a lens of elegant comfort, solidifying Casablanca’s unique position in the luxury market.

LEGACY & INFLUENCE
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Casablanca has swiftly carved a niche within the luxury fashion sphere by consistently presenting a coherent and aspirational world. Its influence stems from its ability to romanticize the concept of leisure and travel, positioning clothing not just as apparel but as an extension of an idealized lifestyle. The brand has contributed to the resurgence of vibrant prints and elevated sportswear within high fashion, demonstrating that comfort and elegance can coexist harmoniously. Casablanca’s distinctive visual language and narrative-driven collections continue to inspire a fresh perspective on contemporary luxury, impacting how designers approach resort wear and the intersection of sport and sophistication.

TREND & SEASONAL FOCUS
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Casablanca approaches seasonal collections with a consistent narrative thread, often evolving its core themes of travel, sport, and Mediterranean elegance. While maintaining its signature aesthetic, the brand subtly integrates current sensibilities through updated color palettes, fabric innovations, and refined silhouettes. Each **Casablanca collection** builds upon the last, introducing new print stories and garment variations without departing from its established identity. This approach allows the brand to remain relevant within the luxury fashion cycle, offering fresh interpretations of its iconic styles while catering to an evolving desire for sophisticated yet relaxed **Casablanca ready-to-wear**.

STYLING & LIFESTYLE
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Casablanca’s collections are designed to seamlessly integrate into a modern luxury lifestyle, offering versatility for various occasions. **Casablanca menswear** and **Casablanca womenswear** pieces can be styled for relaxed resort settings, sophisticated urban engagements, or evening events that call for a distinctive elegance. A **Casablanca silk shirt** can be paired with tailored trousers for a refined look or with casual shorts for a leisurely ensemble. The brand’s elevated tracksuits cater to a desire for comfortable yet stylish attire, suitable for travel or relaxed social gatherings. Casablanca inspires a wardrobe that speaks to a life lived with ease, confidence, and a touch of artistic flair.

PRICE POSITIONING
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Entry-level pieces include accessories and certain t-shirts. The core collection range encompasses most ready-to-wear items, such as many of the silk shirts, polo shirts, and knitwear. High-end or statement items typically include elaborate outerwear, tailored suits made from premium fabrics, and more intricately detailed pieces.

DISCOVER MORE
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We invite you to explore the world of Casablanca and its distinctive collections at theFeinheit.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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