Barbour

BRAND CLASSIFICATION
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– Luxury Tier: Luxury
– Country of Origin: United Kingdom
– Primary Category Focus: Outerwear, Ready-to-Wear Clothing, Footwear, Accessories

BRAND OVERVIEW
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Barbour, established in 1894 by John Barbour in South Shields, England, began as an importer of oil cloth, providing weatherproof outerwear for seamen and sailors. Over time, the brand evolved into a renowned luxury fashion house, celebrated for its iconic waxed cotton jackets and durable, stylish outerwear that seamlessly blend heritage craftsmanship with modern design. Barbour’s design philosophy emphasizes functionality and timeless style, resulting in pieces that are both practical and enduring. The brand is best known for its waxed jackets, which have become synonymous with British country attire.

CRAFTSMANSHIP & MATERIALS
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Barbour’s commitment to quality is evident in its use of high-density waxed cotton, real leather trims, and premium metal zippers and fasteners. Each jacket is meticulously crafted by skilled artisans, with the production process involving approximately 36 workers to ensure every detail meets the brand’s high standards. This dedication to craftsmanship ensures that each piece is not only aesthetically pleasing but also durable, often lasting for many years.

ICONIC PRODUCTS
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Among Barbour’s most recognizable products are the Bedale and Beaufort jackets. The Bedale, introduced in 1980, was the first short, lightweight jacket designed for riding horses, featuring a 6 oz. water-resistant waxed canvas and a relaxed fit with rear vents. The Beaufort, inspired by French shooting jackets, features raglan sleeves for greater mobility and a rear pocket for storing game or spent cartridges. These jackets, along with the International jacket worn by Steve McQueen, have become symbols of British country life and are integral to Barbour’s legacy.

LEGACY & INFLUENCE
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Barbour’s influence extends beyond fashion into cultural and industry realms. The brand’s waxed jackets have been a staple in British country attire for decades, symbolizing a connection to the countryside and outdoor pursuits. The International jacket’s association with motorcycling, particularly through Steve McQueen, has cemented its status as a cultural icon. Barbour’s commitment to quality and durability has set a standard in the outerwear industry, influencing both design and manufacturing practices.

TREND & SEASONAL FOCUS
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Barbour engages with seasonal collections by blending its rich heritage with contemporary designs. The Modern Heritage collection, for example, combines traditional craftsmanship with modern style, creating pieces that honor the past while embracing the present. This approach allows Barbour to appeal to both traditional countryside customers and a younger, fashion-conscious clientele.

STYLING & LIFESTYLE
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Barbour’s products seamlessly fit into modern lifestyles, offering versatile pieces suitable for both country and urban settings. The brand’s jackets and outerwear are designed for functionality and style, making them suitable for everyday wear, outdoor activities, and various occasions. The timeless designs ensure that Barbour’s pieces remain relevant and stylish across different settings and seasons.

PRICE POSITIONING
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– Entry-level pieces: Barbour’s entry-level pieces, such as lighter jackets and accessories, are priced in the mid-range, offering accessible options for those new to the brand.
– Core collection range: The core collection, including classic waxed jackets and outerwear, is positioned in the premium price range, reflecting the brand’s commitment to quality and craftsmanship.
– High-end or statement items: High-end or statement items, such as limited edition collaborations and specialized jackets, are priced at the top tier, catering to collectors and enthusiasts seeking exclusive pieces.

DISCOVER MORE
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Explore Barbour’s collections at theFeinheit to experience the brand’s rich heritage and timeless style.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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WHY SHOP AT THEFEINHEIT
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