Amina Muaddi

BRAND CLASSIFICATION
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– Luxury Tier: Luxury
– Country of Origin: Jordan/Romania (based in Italy)
– Primary Category Focus: Footwear

BRAND OVERVIEW
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Amina Muaddi established her eponymous footwear brand in 2018, drawing upon a rich background in luxury shoe design developed through experience with established fashion houses. The brand quickly distinguished itself by merging traditional Italian craftsmanship with a distinctively modern and often playful design sensibility. Muaddi’s vision was to create footwear that combined sculptural form with wearability, offering pieces that were both aesthetically striking and comfortable for extended wear.

The brand is primarily known for its architectural heels and vibrant aesthetic, which have become synonymous with contemporary luxury footwear. Amina Muaddi footwear often features bold colors, opulent embellishments, and innovative material combinations, reflecting a design philosophy centered on celebratory self-expression and confident femininity.

CRAFTSMANSHIP & MATERIALS
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Amina Muaddi footwear is crafted in Italy, upholding a tradition of meticulous artisanal production. The brand frequently employs high-quality leathers, including supple calfskin and exotic skins, alongside luxurious textiles such as satin, PVC, and glittering crystals. Each pair of Amina Muaddi shoes undergoes precise construction, with a focus on structural integrity and refined finishing. The distinctive flared heel, a signature element, is engineered for both its unique visual impact and its contribution to stability, differentiating the brand’s quality through thoughtful innovation in form and function.

ICONIC PRODUCTS
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The Rihana pump and Begum slingback are among Amina Muaddi’s most recognizable designs, each embodying the brand’s signature aesthetic. The Begum, in particular, is celebrated for its crystal-embellished brooch detail and the iconic flared “pyramid” heel, which has become a hallmark of Amina Muaddi shoes. These styles, often rendered in vibrant satin or transparent PVC, reflect the brand’s commitment to creating elegant yet audacious footwear. The Lupita mule, with its minimalist silhouette and the same distinctive Amina Muaddi heel, further exemplifies the brand’s ability to reinterpret classic forms with a modern, sculptural twist. These pieces have solidified Amina Muaddi’s position in luxury footwear, appealing to those who seek both sophisticated design and a confident statement.

LEGACY & INFLUENCE
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Amina Muaddi has rapidly established a significant presence within the luxury fashion landscape, influencing contemporary footwear design through her distinctive aesthetic. The brand’s instantly recognizable flared heel has become an architectural motif, inspiring a broader trend toward sculptural and innovative heel designs across the industry. Amina Muaddi’s approach to integrating high-octane glamour with a modern sensibility has resonated widely, demonstrating that footwear can be both a functional item and a powerful artistic expression. Her work has contributed to a shift in how luxury footwear is perceived, moving towards pieces that are celebrated for their unique design rather than solely for their heritage.

TREND & SEASONAL FOCUS
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Amina Muaddi approaches seasonal collections with a consistent vision, evolving her core aesthetic rather than strictly adhering to fleeting trends. While new colorways and material combinations are introduced each season, the brand maintains its signature silhouettes and embellishment techniques. This approach allows Amina Muaddi to offer fresh interpretations of beloved styles, such as new variations of the Begum pump or Lupita mule, ensuring relevance while preserving brand identity. The brand’s engagement with evolving consumer tastes is observed through subtle refinements and the introduction of complementary accessories, ensuring its place within the contemporary luxury market without compromising its distinctive design language.

STYLING & LIFESTYLE
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Amina Muaddi footwear is designed to integrate seamlessly into a modern luxury lifestyle, offering versatility for various occasions. The distinctive Amina Muaddi heels, from the Begum slingback to the Lupita mule, provide a refined finish to evening wear, while also elevating more casual ensembles. An Amina Muaddi pump can transform a simple dress into a statement outfit, reflecting a confident approach to personal style. The brand’s aesthetic caters to individuals who appreciate footwear that serves as both a sophisticated accessory and a focal point, suitable for formal events, social gatherings, or adding an element of polished glamour to everyday dressing.

PRICE POSITIONING
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Entry-level pieces are positioned at the upper end of the luxury market. Core collection items, including signature pumps and mules, are found within a consistent luxury price range. High-end and intricately embellished or exotic skin items represent the top of the brand’s pricing structure.

DISCOVER MORE
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We invite you to explore the Amina Muaddi collection at theFeinheit.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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WHY SHOP AT THEFEINHEIT
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