AMI Paris

BRAND CLASSIFICATION
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– Luxury Tier: Contemporary
– Country of Origin: France
– Primary Category Focus: Ready-to-wear, Footwear, Bags, Accessories

BRAND OVERVIEW
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Founded in 2011 by Alexandre Mattiussi, AMI Paris is a French fashion house that embodies the relaxed sophistication of Parisian style. Mattiussi, with a background at Dior, Givenchy, and Marc Jacobs, established the brand to create authentic, wearable clothing that reflects the effortless elegance of modern Parisians. The name ‘AMI,’ meaning ‘friend’ in French, underscores the brand’s philosophy of inclusivity and approachability. AMI Paris is renowned for its timeless basics, such as tailored coats, relaxed suits, and minimalist sneakers, all characterized by clean lines and neutral palettes. The brand’s aesthetic seamlessly blends casual and chic elements, making it a staple in contemporary fashion.

CRAFTSMANSHIP & MATERIALS
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AMI Paris emphasizes quality craftsmanship by utilizing premium European fabrics, including virgin wool, organic cotton, and calfskin leather. The brand’s construction approach focuses on sleek lines, balanced proportions, and impeccable tailoring, reflecting a deep respect for technical perfection. This commitment to quality ensures that each piece is both durable and timeless, embodying the brand’s dedication to enduring design.

ICONIC PRODUCTS
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The AMI de Cœur logo sweater, featuring a red heart atop the letter ‘A,’ has become a symbol of understated affection and authenticity. Tailored wool coats and relaxed suits define a new language of urban dressing, effortlessly blending formality and ease. Minimalist sneakers and structured leather totes complement the clothing line, echoing the house’s commitment to refinement without pretension.

LEGACY & INFLUENCE
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Since its inception, AMI Paris has redefined everyday luxury by offering a blend of sophistication and wearability. The brand’s fusion of friendship, craftsmanship, and Parisian cool has resonated with a global audience, making it one of the most relevant brands of the decade. Its inclusive approach and timeless designs have influenced contemporary fashion, appealing to both creatives and professionals seeking authentic style.

TREND & SEASONAL FOCUS
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AMI Paris engages with seasonal collections by revisiting classic tailoring through a relaxed, gender-inclusive lens. The brand’s recent collections have featured soft-shouldered blazers, tonal layering, and versatile outerwear in neutral shades, capturing the essence of Parisian style. Accessories such as minimal sneakers, unisex bags, and modern loafers in supple leather complement the clothing line, reflecting the brand’s commitment to contemporary trends.

STYLING & LIFESTYLE
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AMI Paris fits seamlessly into modern lifestyles, offering versatile pieces that transition effortlessly from work to weekend. A tailored wool coat draped over a crewneck sweatshirt or straight-cut jeans paired with polished derbies exude quiet sophistication. For women, oversized shirts, soft knits, and cropped blazers mirror the same energy—confident, romantic, and free. Whether dressing for a café meeting or an evening stroll along the Seine, AMI Paris provides a wardrobe of genuine style.

PRICE POSITIONING
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– Entry-level pieces: T-shirts and hoodies are priced between $120 and $160, offering accessible luxury for everyday wear.
– Core collection range: Tailored pieces such as wool trousers and blazers range from $420 to $720, reflecting the brand’s commitment to quality and craftsmanship.
– High-end or statement items: Statement items like tailored coats and premium leather goods are priced above $1,000, representing the pinnacle of AMI Paris’s offerings.

DISCOVER MORE
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Explore our curated selection of AMI Paris clothing, bags, and shoes—effortless French luxury designed for modern living.

JOIN THEFEINHEIT AMBASSADOR PROGRAM
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Become part of the theFeinheit Brand Ambassador Program—designed for approved partners who introduce friends, family, or followers through a unique referral link or personalized coupon code. Ambassadors earn 5% commission on the first completed purchase made by each newly referred guest, and 2% lifetime commission on eligible future purchases once the referral connection is established. Referral tagging is permanent, commissions apply to qualifying orders, and all activity can be tracked directly through the Ambassador Dashboard.

WHY SHOP AT THEFEINHEIT
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At theFeinheit, every AMI Paris item is 100% authentic, sourced exclusively from verified designer channels. Enjoy flexible Buy Now Pay Later options and earn Luxe Rewards with every purchase—our commitment to making genuine luxury accessible, sustainable, and rewarding. Shop the AMI Paris collection today and discover authentic French style—exclusively at theFeinheit.